London 2012 olympics Essay Example | Topics and Well Written Essays - 1750 words

London 2012 olympics - Essay Example So how are they doing so far?† In this regard, the objective of this study is to evaluate the above statement in alignment with the factors of success of the London Olympics through comparative analysis with other Olympic events held in the last two decades of so. One of the major factors that can depict the success of London Olympics 2012 is the improvement of socio-cultural aspect. It is important to note that the Olympics are among the major sporting event throughout the world that involves the participation maximum number of nations. It also possesses maximum number of individual participants along with sporting events, further signifying its global appeal (Hunter, 2012). Hence, spectators from different nations arrive at the venue which further creates an environment of multicultural meet at the venue city of nation. Thus, this particular social gathering results in socio-cultural bonding between different groups of people. In this regard, the London Olympics has been highly successful considering the large number of spectators visited the country from different nations of the world, which further enhanced the socio-cultural bonding among different ethnic groups. Comparatively, this particular aspect has been can be regarded to be better than that of the Athens Olympics in 2004. However, a strong argument could not be presented with regard to the socio-cultural benefits during the Sydney Olympics in 2000 and Beijing Olympics in 2008 when compared to the London Olympics (Hunter, 2012; Kuper & Sterken, 2012). Political gains of conducting any mega sporting events like Olympics, is regarded among the major success factor for the host nations. This is evident from the history through analysis of past Olympic events. The reason behind this is that in any Olympic events maximum number of nations meet or gather in common platform i.e. host nation. Thus, along with the